On Tuesday, January 1, 2013, my friend Sunny Hunt received an email from Meetup with the subject line: Unresolutions
If this email landed in your inbox, would you have opened it?
If yes, why? If no, why not? Please share in the comments below.
As I’ve said before, there is power in a compelling subject line. The subject line can often be the difference between someone opening your email (and taking action) vs. ignoring or deleting or unsubscribing or marketing it as spam.
So, again I ask … would you have opened an email from Meetup – sent on January 1st – with a subject line that read “Unresolutions”?
Sunny did. I would have.
Once opened, here is what the email looked like:
Question #2: Assuming you opened this email, would you have clicked on the “Try These Instead” button?
If yes, why? If no, why not? Again, please leave your comments below.
Like a compelling subject line, a strong call to action is also important. If a subscriber opens your email and has no idea what action you want them to take, they will quickly move on (aka DELETE!).
Stay tuned next week as I break down this Meetup email a bit further. I’ll share your comments – the reasons you would or would not open or click on this email – as well as some thoughts on what makes a compelling subject line and call to action.
Looking forward to hearing your thoughts!
P.S. Have you heard the news? Nick Westergaard and I have started a weekly podcast called The Work Talk Show, where we interview crazy-smart folks about how work gets done. Give the latest episode a listen!
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Reminder: There is no such thing as “best practices” when it comes to email marketing. Best practices are those that are best for your audience.