Would You Open This Email? Would You Click the Button?

On Tuesday, January 1, 2013, my friend Sunny Hunt received an email from Meetup with the subject line: Unresolutions

If this email landed in your inbox, would you have opened it?

If yes, why? If no, why not? Please share in the comments below.

As I’ve said before, there is power in a compelling subject line. The subject line can often be the difference between someone opening your email (and taking action) vs. ignoring or deleting or unsubscribing or marketing it as spam.

So, again I ask … would you have opened an email from Meetup – sent on January 1st – with a subject line that read “Unresolutions”?

Sunny did. I would have.

Once opened, here is what the email looked like:

Unresolutions

Question #2: Assuming you opened this email, would you have clicked on the “Try These Instead” button?

If yes, why? If no, why not? Again, please leave your comments below.

Like a compelling subject line, a strong call to action is also important. If a subscriber opens your email and has no idea what action you want them to take, they will quickly move on (aka DELETE!).

Stay tuned next week as I break down this Meetup email a bit further. I’ll share your comments – the reasons you would or would not open or click on this email – as well as some thoughts on what makes a compelling subject line and call to action.

Looking forward to hearing your thoughts!

DJ Waldow
Waldow Social

P.S. Have you heard the news? Nick Westergaard and I have started a weekly podcast called The Work Talk Show, where we interview crazy-smart folks about how work gets done. Give the latest episode a listen!


Speaking of breaking “the rules” of email marketing, did you know that my buddy Jason Falls and I just wrote a book called The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win?

Yup. It’s true.

In the book, we talk about growing your email list as well as breaking “the rules” of email marketing. Break the rules and grab your copy today, right now. Here –> AVAILABLE NOW!

Reminder: There is no such thing as “best practices” when it comes to email marketing. Best practices are those that are best for your audience.

8 comments
louisblythe
louisblythe

I only would have opened it if I had subscribed to the newsletter.


I get emails all day every day and if I do not know the person it is from I will not open it.


In saying that if it was emailed to me by a friend it would still be a maybe unless they changed the subject line which changes the argument from a single line email to an elaborated email from a friend.


I guess it all comes down to the quality of the content in the email.

JoeManna
JoeManna

Yes, I would. I appreciate the simplicity and the focus of it. 

SusanMKim
SusanMKim

No need to imagine what I would do,  I actually got this email. I both opened it and clicked on it.  After being bombarded with messages telling me to make some resolutions-- I liked seeing the word UnResolutions.  And then-- the uber simple/intriguing call to action-- got me to click on it.  Fab.

stephanhov
stephanhov

Single-word subject lines tend to pique my interest just because we're so used to long ones, and most of the time our personal connections send us emails with short subject lines. So there's that association as well. I would definitely have opened it.


Would I have clicked? Totally. I'm expecting 1 of 2 things: a list of funnies (which I would casually consume whenever, compared to holding off on business-oriented messaging until I have time to dedicate), or something else clever and light-hearted. Maybe a video. 

Was it mobile-friendly? Because an email like this would definitely be something I'd open and click on from my phone (again, compared to triaging it until later)

djwaldow
djwaldow moderator

@louisblythe Thanks for your comment! Agree that WHO the email is from makes a big difference. I actually have a blog post I'm getting ready to publish that says something similar...

Latest blog post: Fight Spam With Spam

djwaldow
djwaldow moderator

@stephanhov Great call on the single-word subject line being different. VERY TRUE! Not sure if it was mobile-friendly as it was just forwarded to me. However, based on how short it was, my hunch is yes. Thanks for your comments Stephan. I know I owe you an email review! Soon - promise (esp now that I know how to pronounce you name!