Worst. Unsubscribe. Ever.

Last month I shared the best unsubscribe ever.

This week, I bring you …

The worst unsubscribe ever.

Hertz Unsubscribe
Can’t see image? View “live” unsubscribe page here.

Wow. Wow. Wow.

Not the good wow, in this case.

How many “Yikes, that’s terrible!” things do you notice on the Hertz unsubscribe page? Please mention them in the comments below.

Thanks to Jason Keath for sharing this with me. I try to showcase mostly good email marketing examples on this blog, but sometimes it’s important to see the bad as well. Don’t you agree?

DJ Waldow
Waldow Social

P.S. Have you heard the news? Nick Westergaard and I have started a weekly podcast called The Work Talk Show, where we interview crazy-smart folks about how work gets done. Give the latest episode a listen!


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10 comments
amaragoni
amaragoni

Where to begin?! After my eyes recovered from the harsh design, I couldn't get past "If you wish to stop receiving e-mail from Hertz at your e-mail address …" As opposed to no longer wanting to receive email at my home address?

lindsey_raine
lindsey_raine

That's got to be one of the worst I've ever seen! I'd be interested to see their complaint rate, because I think after seeing that form, recipients who do want to unsubscribe would be tempted to hit 'junk'. 


PS - I noticed at least 8 'Yikes..' things. For me, the worst has got to be the overuse of unnecessarily lengthy text - it's so off-putting.