Just like with most things in life & business, it’s usually good to have another set of eyes review your work. In the case of email marketing, I think too often marketers settle into a routine and do things “because that’s how we’ve always done them.”
Let me – an email marketing guy with over 7 years of experience – be that second set of (objective) eyes.
In December of last year, I started offering free email reviews. I use a software called Screenr to record 5-minute screencasts where I show and talk through an email. During this review, I offer tips, suggestions, and general commentary. I’ve done a few of these email reviews recently and thought it would be nice to share them with you.
So … without further ado, I present you: An email review of GC Marketing Service’s first email campaign! Note: Be sure to click the box at the bottom right (next to the word Screenr) to view this screencast in full mode.
Can’t see the screencast? View it on Screenr.
I’d love to hear your take on this email review. If you agreed with some of my comments, let me know. If you think I’m losing it and am totally wrong, let me know!