“DAZ 3D had outgrown its homemade, in-house email tool. As the main marketing tool for DAZ’s online store of 3D Models, email was a critical component of the ongoing business strategy. DAZ did not have the staff or expertise to continue to build and maintain an effective email marketing tool with all the features the business required. DAZ recognized the need for a 3rd party tool with state-of-the-art features and functionality, but there were dozens of competing email marketing platforms from which to choose. Just reviewing and evaluating the plethora of solutions available threatened to overwhelm the small marketing team at DAZ.
DAZ needed expert help.
Enter DJ Waldow.
With real experience with email service providers, DJ was able to offer DAZ the subject-matter expertise that was necessary to evaluate those providers who could offer the features DAZ needed. In addition, after leading the review and evaluation of a number of viable solutions, DJ assisted DAZ with the actual set-up and implementation of their new tool. Once the tool was in place and the email list was successfully on-boarded, DJ taught the DAZ Marketing team how to segment the list based on purchase behavior. He also offered expert input on newsletter design and layout right down to the size and colors of call to action buttons. Without DJ’s expert help and guidance, DAZ would have spent far more time and money on finding, implementing and learning a new tool. Thanks to DJ, DAZ was able to select the right tool and learn best practice design techniques and customer segmentation techniques that have resulted in top sender ratings and increased open, click, and conversion rates.”
Brian Howell, Director of Product Management DAZ 3D
I love design and have a passion for creativity. The process designing emails and newsletters often feels non-creative and kind of boring. Add in the frustration of not getting the results I want and it turns into something to just get done and move on. This is the way I used to think.
With DJ not only is the process creative but includes awesome results – and by results I’m talking revenue. Start by breaking down the design, finding ways to simplify, segmenting, A/B testing, and you’re on your way. The process becomes easy and quick with great results.
DJ changed not only the way I design emails and newsletters, but the way I think and execute in my profession. Thank You Mr. Waldow!
Jeff Williams, Sr. Designer at DAZ 3D
“DJ evaluated one of our email marketing campaigns and provided us some great insight into how to improve our email statistics. He was able to immediately add value to our program and was very easy to work with. I will continue to work with him in the future when we need an expert to analyze our campaigns.”
Kelly Crothers, Vice President of Marketing at MaintenanceNet
“DJ Waldow is the digital marketer’s digital marketer. There are 35 people on the planet who have the experience and skill set that DJ has. The guy knows most of everything out there from soup to nuts. If you want someone to lead your company into its next iteration of digital marketing and excellence, you need to hire DJ.?
“Fantastic guy, super-smart, I can’t recommend the guy highly enough.”
“DJ Waldow is the man when it comes to doing community-type stuff. He’s smart, he’s quick to move, he’s got a lot of business acumen… he’s got a lot of good connections that really shouldn’t go to waste.”