How to Keep Your Email Marketing List So Fresh & So Clean

Amy SchmittauerToday’s guest post is brought to you by …

Amy Schmittauer

According to Amy’s Twitter bio, she is the President of @VlogBoss || Founder of @SavvySexySocial || @YouTube Partner at http://youtube.com/Schmittastic || The @Columbusland chick || I’m vlogging this. Columbus, OH and beyond ✈ · savvysexysocial.com.

Amy has her own podcast, Shoot the Schmitt (where I was a guest the other day) AND can be a bit silly. She’s also going to be an upcoming guest on The Work Talk Show Like me, Amy also thinks about (and does) quite a bit of email marketing. Oh, and she’s a vlogger (video blogger). Her videos are so awesome that I asked her to do one just for you, “Waldow Socials” as she calls you.

Check it out! It’s awesome. It’s funny. It’s creative. Oh, and Amy chair-dances a bit. I won’t hold it against her that she 

(I add a bit of “commentary” below the video)


YouTube Preview Image
Can’t see Amy’s awesome video? Watch it on YouTube.

Pretty fun, informative and … wow, right? I hope you enjoyed that 3 minutes, 24 seconds as much as I did.

As promised, a few thoughts:

1. While I do preach growing your list, I also agree with Amy that it’s important to focus on the those subscribers who are engaged.

2. Be a bit careful when filtering/segmenting based on “no opens.” Remember: Email providers only register an open if someone enables images (or if they click a link). While it’s a good proxy for true “opens,” it’s not perfect. If possible, I’d suggest adding “or did not click” to your search. Additionally, if you can tie other online/offline activity to that subscriber, do it! You don’t want to send that “last chance to stay on the list” email to folks who are very active in other channels … and maybe even buying your stuff. It’s possible that the email is being used as a reminder/nudge to take action elsewhere.

3. I love Amy’s “tipping point” – 6 months. That’s a great timeframe, but it can certainly be different for your list, for your audience (as she says).

4. “Open this email if you EVER want to hear from me again!” What a killer subject line, right? I love her light/fun copy in the email too. What a great way to (re)engage with your subscribers … and kill the “dead weight.”

Add your thoughts in the comments below. Amy (and I) will be here to comment back. Oh, and go grab Amy’s email newsletter.

DJ Waldow
Waldow Social

P.S. Have you heard the news? Nick Westergaard and I have started a weekly podcast called The Work Talk Show, where we interview crazy-smart folks about how work gets done. Give the latest episode a listen!


Email Marketing Made Simple

DID YOU KNOW…

I recently launched a new online course, Email Marketing Made Simple, that promises to help make you a better email marketer.

-Having trouble growing your email list?
-Not sure what a preheader is?
-Avoiding using the word “free” in your subject lines because someone told you it was a “rule.”
-Having trouble figuring out how to use social media and email marketing together?
-Not sure what you should be testing and how often?

If you answered yes to any of the above questions (or all 5!), I can help.

Learn More about Email Marketing Made Simple

 

22 comments
Rosie
Rosie

Hi djwaldow, I did try watching the video on You Tube. Same thing. I can see the video just no sound, so I can't hear what the person is saying. I always go to You Tube when it doesn't work in the email, but if the megaphone x4 are on the playline, it won't work. My husband suggested trying to find out the format and then doing a Google search for a player that plays that format. We have new Windows 8 computers and they didn't come with anything that works on these videos.I'll check back to see if you have any suggestions. Thanks.

Rosie

Rosie
Rosie

What is the format of this video. None of my players play the audio. I have this trouble with all video that have the picture of the megaphone x4. I'd really like to watch these videos as I get a lot of them.

Rosie

Misha Wilson
Misha Wilson

Surveys are great for keeping your list active. Ask them what they want in a survey... listen... and then massively over deliver on that content. When your open rates are starting to decline again, rinse and repeat the process. Its one of those NO BRAINERS that not too many people actually implement.

Great Video BTW. So Clean, So Fresh, So Sexy... :)

autobizchris
autobizchris

I've found filtering click-through rates are more accurate than open rates. If someone has images disabled they can still open your email without it being tracked as an open. Thus giving you less than accurate data.

I think training people to click on your links in email is great practice and gives more accurate analytics.

Great video!

mikestenger
mikestenger

Good stuff @schmittastic! Your videos are always entertaining, and don't put me to sleep like most other marketing/business/social related videos. However, I was disappointed that you didn't dress up in pimp attire to play out Outkast's classic track :-)

ChadEver
ChadEver

Wish Constant Contact had this feature. They don't have these filters yet. I am told they will be implementing it soon though. :)

djwaldow
djwaldow moderator

@ChadEver Really? No way to do this in ConstantContact? That would surprise me. Feel free to connect me with their support team. Love to chat!

ChadEver
ChadEver like.author.displayName 1 Like

@djwaldow @ChadEver Let me be more specific. The only way to do this in CC is to take your existing campaign, move everyone who opened it to another list and by process of elimination, you know who did not open. The problem with this is you can only do it for each email sent, not over a set amount of time, so in order to get an accurate result, you would end up with a ton of excel sheets open and doing sorting and comparisons. I was told that this functionality will be coming soon... well, at least as far as knowing who did not open.

The other thing about open rates is, just because it isn't marked open, doesn't mean they didn't open it. If an email is viewed in a preview pan, and no action is taken, it is not considered open. So for those using Thunderbird or Outlook, the open rate would be much less than if your users were all gmail, etc.

Thanks again for hosting Amy! 

ChadEver
ChadEver like.author.displayName 1 Like

@djwaldow @ChadEver Thanks! I will see if I can figure out how to get them in touch. I called them on the phone. Just tweeted you also.

djwaldow
djwaldow moderator

@ChadEver AHH. Good to know, Chad. Again, have them contact me! Would love to talk more about this "feature." And you are exactly correct about open rate (see my point #2 in the blog post above).

schmittastic
schmittastic

@djwaldow @ChadEver That's interesting! I always feel like Constant Contact is behind. Thanks for watching my video Chad!

ChadEver
ChadEver

@schmittastic @djwaldow @ChadEver Constant Contact reminds me of Apple. Always a few steps behind, but claiming innovation.

I enjoy your videos Amy. Very inspiring for the topics I do my classes on. :)