Today’s guest post is brought to you by …
According to Amy’s Twitter bio, she is the President of @VlogBoss || Founder of @SavvySexySocial || @YouTube Partner at http://youtube.com/Schmittastic || The @Columbusland chick || I’m vlogging this. Columbus, OH and beyond ✈ · savvysexysocial.com.
Amy has her own podcast, Shoot the Schmitt (where I was a guest the other day) AND can be a bit silly. She’s also going to be an upcoming guest on The Work Talk Show Like me, Amy also thinks about (and does) quite a bit of email marketing. Oh, and she’s a vlogger (video blogger). Her videos are so awesome that I asked her to do one just for you, “Waldow Socials” as she calls you.
Check it out! It’s awesome. It’s funny. It’s creative. Oh, and Amy chair-dances a bit. I won’t hold it against her that she
(I add a bit of “commentary” below the video)
Can’t see Amy’s awesome video? Watch it on YouTube.
Pretty fun, informative and … wow, right? I hope you enjoyed that 3 minutes, 24 seconds as much as I did.
As promised, a few thoughts:
1. While I do preach growing your list, I also agree with Amy that it’s important to focus on the those subscribers who are engaged.
2. Be a bit careful when filtering/segmenting based on “no opens.” Remember: Email providers only register an open if someone enables images (or if they click a link). While it’s a good proxy for true “opens,” it’s not perfect. If possible, I’d suggest adding “or did not click” to your search. Additionally, if you can tie other online/offline activity to that subscriber, do it! You don’t want to send that “last chance to stay on the list” email to folks who are very active in other channels … and maybe even buying your stuff. It’s possible that the email is being used as a reminder/nudge to take action elsewhere.
3. I love Amy’s “tipping point” – 6 months. That’s a great timeframe, but it can certainly be different for your list, for your audience (as she says).
4. “Open this email if you EVER want to hear from me again!” What a killer subject line, right? I love her light/fun copy in the email too. What a great way to (re)engage with your subscribers … and kill the “dead weight.”
Add your thoughts in the comments below. Amy (and I) will be here to comment back. Oh, and go grab Amy’s email newsletter.
P.S. Have you heard the news? Nick Westergaard and I have started a weekly podcast called The Work Talk Show, where we interview crazy-smart folks about how work gets done. Give the latest episode a listen!
DID YOU KNOW…
I recently launched a new online course, Email Marketing Made Simple, that promises to help make you a better email marketer.
-Having trouble growing your email list?
-Not sure what a preheader is?
-Avoiding using the word “free” in your subject lines because someone told you it was a “rule.”
-Having trouble figuring out how to use social media and email marketing together?
-Not sure what you should be testing and how often?
If you answered yes to any of the above questions (or all 5!), I can help.