Why should I like your Facebook page? Really. It’s a serious question. What’s in it for me?
I realize it’s a simple click and BOOM, I like you. In some cases, I have to do a bit more work and type in a URL or do a search (that’s another blog post). Either way, the act of liking a company on Facebook falls on the “easy” end of the spectrum.
As I was sucking down my 2nd cup of coffee at my local Starbucks the other day, I saw this flyer:
Before I break down this flyer, please note that Foothill Village is the shopping/business center near my house. Starbucks is one of the businesses within Foothill Village.
Why This Flyer Worked (for me)
In case you haven’t guessed by now, I love this flyer. Why? I’m glad you asked. 4 reasons:
1. It includes a nice picture depicting community. Similar to a blog post, something visual is important. It caught my eye. I immediately smiled and thought about my family, about community. I’m guessing that’s the emotion they were going for.
2. It has a clear call to action – “Join the Foothill Village Facebook Community Today!” Too often I see a crazy-long call to action – one that’s unclear and confusing. This one is simple and straightforward. I know exactly what they want me to do.
3. It tells me, briefly, what’s in it for me, “Free Gifts & Discounts.” As mentioned above, this is a big one. I need a reason to take that extra step. Just like we preach in email marketing, set some expectations. Sure, they could have expanded on the types of gifts and discounts they would provide, but this was enough (for me) to like them.
4. It includes the full URL to their Facebook page. We often assume that by dropping the Facebook icon on marketing collateral (snail mail, flyers, television ads, email marketing campaigns, etc) people know instinctively what to do. Don’t make that assumption! Don’t make me work for it. Keep it simple. Spell it out.
Some More Thoughts
Once nice addition to this flyer could have been a QR code*. From a design standpoint, they could have moved over the call to action copy and dropped in a QR code. Ideally, this QR code would have linked to a nice mobile version of their Facebook page. Staying consistent with the theme of the flyer, potential “likes” would have another option (a relatively easy one) to like their Facebook page.
Don’t forget offline! Remember that while many of us (myself included) spend an inordinate amount of time online, much of the world still lives offline. I patronize my local Starbucks 3-5 times per week. If that ad was somewhere online, I would have likely missed it.
Be sure that your ad fulfills your promise. I told you earlier that I loved the “What’s In It For Me?” call to action. However, when I did go to their Facebook page, this is what I saw.
Notice what’s missing? WHERE ARE MY FREE GIFTS & DISCOUNTS!?! To be fair to Foothill Village, this page is clearly new (40 likes). In fact, by the looks of it, they may have launched it this week! One suggestion could be to like-gate that page. The image could even be the same as the flyer. Simple, right? Even better, once people like the page, they could provide a coupon/discount for one of the businesses in Foothill Village (I vote for Starbucks!).
Kudos to the folks at Foothill Village for launching their Facebook page. I love that they chose to use a flyer – one with a clear, direct, simple “what’s in it for me?” call to action – to spread the word. I already love the mix of content they are posting – pictures, links, questions, etc. Well done! I’m anxious to see how this page grows over time. I’m looking forward to those free gifts & discounts.