Email & Social – An Unstoppable Force to Boost Your Marketing Programs

I had the honor of speaking at one of my absolute favorite marketing events last week – the MarketingProfs B2B Forum (sign up for the 2013 event now!).

Better yet, I was able to talk for 57-ish minutes about one of my favorite topics – Batman (email marketing) and Robin (social media). If for some crazy reason you were not in Boston to see the live talk, you can view the slides below:

Email & Social – An Unstoppable Force to Boost Your Marketing Programs from DJ Waldow

Can’t see the slides? View them on Slideshare.

Oh. And one more thing. I realize that sometimes just seeing/reading slides is not quite the same as being there live, in person. You kinda miss out on the story behind each slide, the asides, the humor and wit (ha!) and, well, let’s be honest … it’s just not the same.

Good news? The kind folks at MarketingProfs are hosting a virtual “Best of B2B” event this Friday (October 12th). Guess who’s talk made the cut? That’s right!

Details and registration information is all online, of course.

While not free, it’s pretty close – only $49.95 (or “less that five bucks for each hour of awesome” as they say on the event site. Even better? If you can’t make the “live” (virtual) even on Friday, it will be available for 90 days.

Bonus: If you use this link (or any from this blog post), and enter in the code WALDOW10 at checkout, you’ll save $10 off registration. Doing the quick math, that’s now $39.95 (or less than four bucks for each hour of awesome).

Bonus #2: If you do choose to register for the “Best of B2B” virtual event on Friday, I’ll be doing 15-minutes of live – yes live, not taped – Q&A!

Pretty good deal, right?

See you there … virtually.

DJ Waldow
Waldow Social


Speaking of Batman and Robin, did you know that my buddy Jason Falls and I just wrote a book called The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win?

Yup. It’s true.

We talk quite a bit about Batman (email marketing) and Robin (social media). We also talk about a few ways to “break the rules” and still win.

Break the rules and grab your copy today. AVAILABLE NOW!

Reminder: There is no such thing as “best practices” when it comes to email marketing. Best practices are those that are best for your audience.

Being an Email Marketing Rebel


Last week I had the honor of speaking at Explore Minneapolis, an event hosted by my friend, colleague, and co-author Jason Falls. I’ve now spoken at 3 of Jason’s events and I have to say, this one was right up there when it came to quality speakers. Folks like Jay Baer, Tom Webster, Nick Westergaard, Nichole Kelly, Tamsen McMahon, and many others highlighted the 2-day event. As Jason said, it certainly was “fast and furious.”

In Minneapolis, I gave a “fast and furious” 30-minute talk about Being an Email Marketing Rebel. The presentation was based on the new book that Jason and I wrote, The Rebel’s Guide to Email Marketing: How to Grow Your List, Break the Rules, and Win (available now for purchase – as of yesterday!) Below are the slides for your viewing pleasure … and download.

Having trouble seeing the slides? Try viewing directly on Slideshare.

Interested in booking me to speak at your next event? Fill out this short form here (select “Book Tour” option under “How Can We Help?”) and I’ll get back to you shortly!

DJ Waldow
Waldow Social

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Looking for an email marketing book that’s not your average, boring “You MUST do this” type advice? Look no further. My buddy Jason Falls and I just wrote, The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win.

Break the rules and grab your copy today. AVAILABLE NOW!

3 Ways to Find and Engage New Email Subscribers with SMS [Webinar Materials]

Last week, my friend and colleague Justin Mastrangelo and I hosted a webinar, 3 Ways to Find and Engage New Email Subscribers with SMS.

In this less-then-30-minute webinar, we shared:

  1. Ways to use traditional media, events, and foot traffic to grow your email list through text messaging
  2. Tips on using a welcome email series to quickly engage new subscribers
  3. Strategies for using email and SMS together to maximize your campaign’s effectiveness

Webinar Materials – Yours … FREE!

We’ve posted the slides – all 56 of them – to Slideshare. See below.



If you’d like to watch the presentation AND hear what Justin and I had to say, you can view the webinar on YouTube. Due to length restrictions, we had to split them up into 3 parts:

Justin and I had a ton of fun doing this webinar. We hope you took away at least one thing that you plan implementing. If you did … and end up testing it, please share the results with us in the comments below. Also, if you would like either Justin or I to cover a specific email marketing and/or SMS related topic in a future webinar, please also share that in the comments below.

Cheers.
DJ Waldow

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At the end of the webinar, there is a soft plug for the new book that I co-authored with Jason Falls. In the book, we talk about ways to grow your email list AND break some rules along the way. We even talk a bit about mobile marketing – some of the topics we covered in the webinar In The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win, we share with you all sorts of email marketing “best practices” individuals and companies are breaking each and every day … and still finding success.

PRE-ORDER YOUR COPY NOW!

5 Email Marketing Secrets in 22 Minutes [Webinar]

My good friend and co-author, Jason Falls and I hosted a 22-minute (well, 24 min, 45 sec) webinar last week. In the webinar, we shared 4 secrets to effective email marketing as well as a “special surprise”:

  1. Grow Your List
  2. Remails!
  3. Send Timely, Targeted, Valuable Content
  4. Break the Rules!

Below is the recorded webinar – slides + audio. You can also view (and download) the slides here.

Having trouble seeing the video? Watch it on Vimeo.

The 5th “secret” was also a surprise. In case you missed the announcement last week, we wrote a book: The Rebel’s Guide To Email Marketing. We’d be honored if you tell the world about it … and pre-order your copy, of course.

Cheers
DJ Waldow

Social Media Experiment: How To Find a Job

A few weeks ago, I had the honor of speaking at BlogWorld & New Media Expo: Los Angeles*.

My talk was titled, “Social Media Experiment: How to Find a New Job” and was based on my experience of my 30-day job search that resulted in the founding of Waldow Social (read Waldow Social: My Successful Social Media Experiment for more details).

Below is a copy of the slides that I presented on November 5th:

Social Media Experiment: How to Find a New Job – BlogWorld 5NOV11 (Waldow Social)

Having trouble seeing the presentation above? Try going directly to Slideshare.

While I always love sharing my presentations publicly, I still feel that nothing is better than seeing them live. Slides can only convey so much – especially the way I put mine together (big images/pictures, few words). However, as you’ll note with this presentation, there are certainly a few overarching themes and takeaways.

Themes & Takeaways

  1. Finding a job using social media does not happen in 30 days. It takes years. (See slides 19 & 20)
  2. It’s all about social capital, trust, friendships, & relationships. (Slides 21-37)
  3. Ask yourself: What are you known for? What do you want to be known for? What are you good at? What do you love? (Slide 40)
  4. Be helpful. Be kind. Be positive. (Slide 41)
  5. It takes time, work, and involves online and offline. (Slide 42)

I really hope that you enjoy viewing this presentation as much as I enjoyed giving it. There is not much more satisfying in my personal & professional life then standing in front of a captive audience sharing stories. If you are interested in learning a bit more about how Waldow Social may be able to help you, fill out our Contact Form.

*Disclaimer: BlogWorld is a Waldow Social client.

Cheers,
DJ Waldow

48,298 Slideshare Views & Nothing to Show For It

For RentLast week in Burlington, MA, I had the privilege of speaking at the Awareness Exploring Social Media Business Summit hosted by Jason Falls. The speaker line-up was incredible – some of the smartest, kindest folks in the social media industry shared their wisdom, 30 minutes at a time. The audience was eager to learn and full of good, challenging questions.

About an hour before my talk, I did what I normally do – uploaded my presentation deck to Slideshare, sent out a few tweets, Facebook posts, and Google+ updates alerting people that it’s available. When I started my live presentation, I told the audience (the majority of whom had tablets or laptops open) that they could follow along by going to my Slideshare page.

The presentation seemed well-received – positive feedback both on the social networks and in-person. I checked my basic Slideshare analytics and all seemed pretty normal – a few hundred views, a handful of download, and one favorite. Pretty typical.

Then something pretty cool happened.

I looked at the Slideshare metrics again, 14 hours later, and saw this:

Socializing Email Marketing - 12,126 Slideshare views in 14 hours

Notice anything “interesting?” Holy cats! 12,126 views. Crazy, right? For the life of me, I could not figure out why that presentation had so many views. I mean, I thought it was pretty good, but … 12,126 views good?

Then I went back to my inbox and noticed that Jay Baer had included a link to my Slideshare presentation in his 3-2-1 newsletter. Jay’s 3-2-1 is an email that goes out at 1PM ET 2 times per week and includes 3 links (3-2-1, get it? You can sign up for it here. Trust me, it’s pretty awesome).

Now Jay has a pretty solid following. He is what one may call an influencer – and I’m not just referring to his 82 Klout score. I’m not sure the number of email subscribers he has, but my bet is that it’s in the 10s of 1000s. Tack on the fact that he has 46k+ Twitter followers & a slew of Google+ people who follow him & Facebook friends, etc. … and, well, his reach is quite broad. Yet that still did not account for 12,126 views a mere 14 hours after my presentation posted to Slideshare.

I kept digging.

Next, I got an email from Slideshare. The subject line read, “Your slideshow “Socializing Email Marketing” is popular this week” with the following copy:

Congratulations! Your upload, Socializing Email Marketing, has been getting lots of visitors this week, making it one of the most popular this week. We’ve highlighted it at http://www.slideshare.net/popular/week.

Bingo. That was it! The snowball effect continued from there. Since it was popular, it landed on the Slideshare’s homepage and the rest is history. One day later, this is what I saw:

Socializing Email Marketing - Slideshare - 40k views

To top it off, yesterday Jay Baer wrote a blog post titled Email Isn’t Dead Among Facebook’s Exec Team. The post had 2 links in it. One of them pointed to my Slideshare presentation. As of I type this sentence, that presentation has 48,298 views. Wild. 48 THOUSAND!

48,298 Slideshare Views & Nothing to Show For it

What do I mean by this? Well, put simply, my content lives on property that I don’t own – rented land (I think that may be a Jay Baer-ism). 48,298 views on … Slideshare. Image if I had had the wherewithal to write a blog post about my presentation and embed the slides in it. It’s possible that Jay would have linked to that blog post, driving traffic here (a site that I own) instead of Slideshare (a site that I don’t own). It’s entirely possible that the presentation would have still garnered enough views to get featured on Slideshare. I realize that not all of those 48k+ views would have come to Waldow Social, but you can bet that some folks would find their way here.

Why do I want people here instead of Slideshare? Besides the fact that I don’t own Slideshare, I want people to visit this site in order to gain credibility, to earn trust, and ultimately – to land new business. I’m flattered that 48,298 people viewed my presentation, but I’d rather have even a fraction of them visiting this site, my site. The one that I blog on. The own that I control. The one that I own.

Lesson learned.

Speaking of this 48k+ view presentation, I’ve embedded it below if you’d like to see what all the fuss was about.

Cheers,
DJ Waldow