Best Marketing Advice You’re Not Following

Live nowEarlier this month, I become part of “Team Digital,” a new initiative by Entrepreneur.com. As the description on the landing page reads:

For today’s entrepreneurs, creating an online presence has never been more important. The digital marketing experts on our Team Digital will answer common questions and engage in debate about the best strategies when it comes to building an online reputation, marketing through social media and using mobile techniques to attract customers.

You can read the details and see who else is “on the team” here. You can even ask a question on Twitter (include #TeamDigital) and we’ll do our best to answer it.

We are 2 posts in – The Best Marketing Advice You’re Forgetting to Follow and Read This Email. Why Again

Earlier today, I had the honor of joining Peter Shankman and Rick Mulready on a live Google+ On-Air Hangout.

We talked about all sorts of topics, ranging from email marketing (what I love most) to social media to … well … the importance of being human.

Watch. Listen. Learn. Smile. Laugh. Enjoy.

(Note: It starts around 30 seconds in…)

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Can’t see the video above? Try watching directly on YouTube.

Have questions about something you heard/saw? Ask below in the comments!

DJ Waldow
Waldow Social

P.S. Have you heard the news? Nick Westergaard and I have started a weekly podcast called The Work Talk Show, where we interview crazy-smart folks about how work gets done. Give the latest episode a listen!


Email Marketing Made Simple

DID YOU KNOW…

I recently launched a new online course, Email Marketing Made Simple, that promises to help make you a better email marketer.

-Having trouble growing your email list?
-Not sure what a preheader is?
-Avoiding using the word “free” in your subject lines because someone told you it was a “rule.”
-Having trouble figuring out how to use social media and email marketing together?
-Not sure what you should be testing and how often?

If you answered yes to any of the above questions (or all 5!), I can help.

Learn More about Email Marketing Made Simple

 

Hanging Out With Troy Nalls – Talking Email Marketing

I had the honor of (virtually) sitting down with Digital Story Teller, Digital Media Maker, Father, Husband, and all around GOOD GUY … Troy Nalls recently.

Troy hosted a live, “on air” Google+ Hangout on April 17th and invited me to be his guest. We talked about a range of topics – “being a DJ,” milk, relationships and connections, how I started Waldow Social, and so on. However, the bulk of the 20-minute conversation was around email marketing. We talked about email marketing not being dead, “best practices,” and list growth tactics – amongst many many other things.

As you’ll hear and see, we also laughed and smiled quite a bit. After all, if you are not having fun, why bother?

Bonus: My 3-year old daughter, Eva, made a cameo at the 15:20 mark of our conversation.

YouTube Preview ImageHaving trouble seeing the video? Watch directly on YouTube now.

And I totally forgot … Troy went to school with one of the Fab 5, Ray Jackson! GO BLUE.

Let me know what you think of our conversation. As mentioned recently, I’m considering doing more of these “On Air” Google+ Hangouts. I really love the format, the authenticity, the “raw” nature of these conversations.

What do you think? Any specific topics you’d like to hear?

DJ Waldow
Waldow Social

P.S. Have you heard the news? Nick Westergaard and I have started a weekly podcast called The Work Talk Show, where we interview crazy-smart folks about how work gets done. Give the latest episode a listen!


Email Marketing Made Simple

DID YOU KNOW…

I recently launched a new online course, Email Marketing Made Simple, that promises to help make you a better email marketer.

-Having trouble growing your email list?
-Not sure what a preheader is?
-Avoiding using the word “free” in your subject lines because someone told you it was a “rule.”
-Having trouble figuring out how to use social media and email marketing together?
-Not sure what you should be testing and how often?

If you answered yes to any of the above questions (or all 5!), I can help.

Learn More about Email Marketing Made Simple

Loren and DJ Chat About Email Marketing: Reward Your Best Subscribers

Google Hangout

Loren McDonald has been a friend and colleague for at least 6 years … since my early days at Bronto.

Loren is one of the good guys. Smart. Tells it how he sees it. In fact, in many ways, he’s one of my “unofficial” mentors.

As it turns out, since we moved to the Bay Area over the summer, Loren and I now live 45 miles from each other. We happened to be in the same area today and decided to chat about email marketing … and record it.

We used the Google+ “On Air” Hangout and recored a short conversation:

YouTube Preview Image
Can’t see the video? Watch it on YouTube.

As mentioned, we recorded this via a live Google+ “On Air” Hangout. As you can tell, it’s raw. We didn’t rehearse. We didn’t edit the video. We just chatted. As you can also tell, it’s time for me to invest in a better camera to mount on my laptop … and to not rely on crappy hotel wifi!

Let us know what you think! Is this something you’d watch weekly? Do you like the casual format? Is it too short? Too long? Should I wear my Michigan hat instead of my A’s one?

Loren and I were thinking about doing this as a weekly chat. Is this something you’d watch live? Would you watch the recored version after the fact? What topics would you like for us cover?

Please leave your comments below!

DJ Waldow
Waldow Social

P.S. Have you heard the news? Nick Westergaard and I have started a weekly podcast called The Work Talk Show, where we interview crazy-smart folks about how work gets done. Give the latest episode a listen!


Email Marketing Made Simple

DID YOU KNOW…

I recently launched a new online course, Email Marketing Made Simple, that promises to help make you a better email marketer.

-Having trouble growing your email list?
-Not sure what a preheader is?
-Avoiding using the word “free” in your subject lines because someone told you it was a “rule.”
-Having trouble figuring out how to use social media and email marketing together?
-Not sure what you should be testing and how often?

If you answered yes to any of the above questions (or all 5!), I can help.

Learn More about Email Marketing Made Simple

 

Waldow Social Is Live

Waldow Social Logo

Actually, we’ve been “live” for over a month now. We’ve been spending the bulk of our time helping our clients take over the world. Speaking of clients, we’re thrilled to announce that we are the Official Social Strategy Partner for BlogWorld LA.

The goal of this post is to answer a few questions:

*What is Waldow Social?
*What are others saying about Waldow Social?
*Now what?

Ready?

What Is Waldow Social?

So what is Waldow Social? What do we do? How do we help clients (like BlogWorld, Argyle Social, JA.TXT, CLEARLINK, etc)? The short, text version is this:

Waldow Social helps businesses leverage the power of events, email and social media marketing to help grow their community and turn prospects into fans, evangelists and clients.

The video version:

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Can’t see the video? Try viewing directly on YouTube.

The longer, text version, is on our About page.

What Others Are Saying About Waldow Social

Besides our awesome clients, here’s what folks like Chris Brogan, Jay Baer, and Jason Falls said about DJ recently.

DJ Waldow is the man when it comes to doing community-type stuff. He’s smart, he’s quick to move, he’s got a lot of business acumen… he’s got a lot of good connections that really shouldn’t go to waste. - Chris Brogan, CEO of [chrisbrogan.com]

Fantastic guy, super-smart, I can’t recommend the guy highly enough. - Jay Baer, CEO of Convince and Convert

DJ Waldow is the digital marketer’s digital marketer. There are 35 people on the planet who have the experience and skill set that DJ has. The guy knows most of everything out there from soup to nuts. If you want someone to lead your company into its next iteration of digital marketing and excellence, you need to hire DJ. - Jason Falls, CEO of Social Media Explorer

Now What?

First, thank you so much for taking the time to check out Waldow Social. As you can imagine, we are pumped. That passion and energy translates directly to helping our clients in their quest towards world domination. If you’d like to stay in the loop, you have a few options. You can…

1. Subscribe (via email or RSS) to blog post updates.

2. Subscribe to THE Waldow Social Semi-Regular* Email Updates.

3. Contact us, hire us, work with us, etc.

4. Do all of the above.

A big thanks to the many, many (many) folks who have helped get Waldow Social launched – company name, website, logo, testimonials, encouragement, etc. This includes Kristina (my wife), family, friends, Facebook friends, Twitterati, and many many more.

Let the fun begin continue.