I’ve been contemplating this idea of “email marketing best practices” for some time now. I’ve seen plenty of examples of individuals and companies (in both B2C & B2B) “breaking the rules” when it comes to email marketing … and still finding success.
In fact, last month at Explore Dallas (a killer event hosted by Jason Falls & Aaron Marshall) my topic was titled “Breaking the Rules of Email Marketing.” In that presentation (view slides here), I examined several folks who broke the rules. Specifically, I shared examples of people who:
- Sent “ugly” emails
- Used ALL CAPS or the word free” in a subject line
- Used popups to collect email addresses
I believe strongly that email marketing best practices are practices that are best for you … and your audience/subscribers.
I’m looking to prove the point that you can bend or even break some of the email marketing rules and still be very successful. I need your help to continue making the case.
How Can You Help & What’s In It For You?
If you are interested in helping, please post a comment below (or email me – djwaldow at waldowsocial dot com) with examples of the following:
- Emails that are mostly images (or one big image)
- “Ugly” emails
- Emails that have the unsubscribe in a prominent place (not in the footer)
- Email marketers who deploy their campaigns at “odd/off” hours – late at night, on the weekends, etc.
- Companies who use single vs. double opt-in
- Organizations who send email without explicit permission
- Email marketers who buy lists (come on – I know there are some of you out there!)
What’s in it for you? I’m looking to write a series of blog posts showcasing these “rule breakers.” If you provide me the example, I’ll mention you in the blog post and link back to whatever URL you’d like. While I can’t guarantee fame and fortune, this is the next best thing. Right?
Thanks! Looking forward to hearing back from you.