In our new book, The Rebel’s Guide to Email Marketing, Jason Falls and I dedicate an entire section of the book – nearly 40 pages – to what we call the secret to email marketing.
After all, if you don’t have a list of email addresses to send to, not much else matters.
dozens hundreds of different ways to grow your list – from adding a clear, obvious way to opt-in on your website to using an airplane cocktail napkin to even asking for an email address when downloading an iPhone app.
Another one that I saw just this morning was asking for an email address during the (free) wi-fi sign up. Check out what my local bagel/coffee shop is doing:
Can’t see the image? View it here.
Have you seen an easy, creative, and/or unique email opt-in tactic lately? If so, please share in the comment below.
P.S. I’d love to connect with the email marketing folks at Noah’s Bagels to see how effective this tactic is in growing their email list. If you know someone there, please let me know!
Speaking of growing your email list – the most important aspect of an email marketing campaign – my buddy Jason Falls and I just wrote, The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win.
In this book, we dedicate an entire section to growing your email list. We also talk – quite a bit – about breaking “the rules” of email marketing.
Grow your list, break the rules, and WIN … and grab your copy today.