An Easy Way to Grow Your Email List

In our new book, The Rebel’s Guide to Email Marketing, Jason Falls and I dedicate an entire section of the book – nearly 40 pages – to what we call the secret to email marketing.

List Growth.


After all, if you don’t have a list of email addresses to send to, not much else matters.

There are dozens hundreds of different ways to grow your list – from adding a clear, obvious way to opt-in on your website to using an airplane cocktail napkin to even asking for an email address when downloading an iPhone app.

Another one that I saw just this morning was asking for an email address during the (free) wi-fi sign up. Check out what my local bagel/coffee shop is doing:

Can’t see the image? View it here.

Easy, right?

Have you seen an easy, creative, and/or unique email opt-in tactic lately? If so, please share in the comment below.

P.S. I’d love to connect with the email marketing folks at Noah’s Bagels to see how effective this tactic is in growing their email list. If you know someone there, please let me know!

DJ Waldow
Waldow Social

Speaking of growing your email list – the most important aspect of an email marketing campaign – my buddy Jason Falls and I just wrote, The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win.

In this book, we dedicate an entire section to growing your email list. We also talk – quite a bit – about breaking “the rules” of email marketing.

Grow your list, break the rules, and WIN … and grab your copy today.

AVAILABLE NOW!

6 comments
Ken Vaughn
Ken Vaughn

 That form, assuming the checkbox is pre-checked, violates the new Canadian CASL toggling rules.

djwaldow
djwaldow moderator

@Ken Vaughn Good to know. However, if this is a US-based company and this screen only shows in the US, is it still in violation? I'm not super-familiar with the new CASL law. How does this impact international brands? Do they need different opt-ins depending on location? Love to learn more about this.

Ken Vaughn
Ken Vaughn

@djwaldow In the U.S. we are still very opt-out oriented, so pre-checking the box isn't an issue.  Once you go cross-border (U.S. form, Canadian user) it gets a little trickier, but the safest practice would be to not pre-check that field.

djwaldow
djwaldow

@Susan_M_Kim awwww. Thanks!

voyicks
voyicks

Every single brick and mortar store in this day and age should have some type of email list! I almost want to open a burrito kitchen just so I have something to market and develop creative ways to engage the community :)

djwaldow
djwaldow moderator

@voyicks 100% agree. Let me know if you open that burrito kitchen...

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