You can have the most compelling email creative and copy, the best subject line, the highest inbox deliverability; however, if you don’t have an email list to send to … well … you have nothing.
That’s one of the reasons I’m such a huge fan & advocate for list building techniques and tips. Last month, I gave a presentation titled, List Building: The Secret to Email Marketing at Social Fresh Charlotte. In this deck, I provided 13 list building tactics that email marketers should consider.
Shortly after Charlotte, my friend and Social Fresh president, Jason Keath, shared this super-creative email list building technique from Sephora with me last week. The landing page has some dynamic aspects to it, so I figured it would be best to show you via a screencast (thanks, Screenr!). Check it out below.
If you are having trouble seeing this for some reason, you can also view on my Screenr page.
In the screencast, I mentioned the follow up email that Sephora promised to send me. I was not able to capture it during the screencast, so I Skitch’d it & dropped it below so you can see what it looks like. Not bad, huh? (Who said email was dead? Certainly not the Facebook Exec Team, right Jay Baer?)
I’d love to hear form the Sephora team about how effective this was in growing their email list. Even more interesting to me would be how this list performed going forward. Were these subscribers more or less engaged compared to other sources? How many have used their codes at checkout? If this information is not proprietary, I’d love for someone from Sephora to weigh in (even percentages would be helpful!).
I loved this email list building tactic. What did you think?